Manendra Mohan <br/><br/>
Advertising Management : Concepts and Cases 

 - New Delhi  Tata McGraw Hill Publishing Co. Limited  2004 
 - 418p 
<br/><br/>Manendra Mohan: Advertising Management : Concepts and Cases.  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-451780-5--(659.1MOH)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-07-451780-5 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH