TY  - BOOK
AU  - Manendra Mohan
TI  - Advertising Management : Concepts and Cases
SN  - 0-07-451780-5
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - Manendra Mohan: Advertising Management : Concepts and Cases.  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-451780-5--(659.1MOH)
ER  -