Brand Positioning : Strategies for Competitive Advantage - Subroto Sengupta (New Delhi Tata McGraw Hill Publishing Co. Limited, 2005)
Subroto Sengupta: Brand Positioning : Strategies for Competitive Advantage. (2nd Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2005. 0-07-058159-2--(658.306SEN)
ENGLISH