Valarie A. Zeithaml <br/><br/>
Services Marketing : Integrating Customer Focus Across the Firm 

 - 3rd Ed 
 - New Delhi  Tata McGraw Hill Publishing Co. Limited  2005 
 - 668p 
<br/><br/>Valarie A. Zeithaml & Mary Jo Bitner: Services Marketing : Integrating Customer Focus Across the Firm.  (3rd Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2005. 0-07-053042-4--(658.809ZEI)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Dewey Class. No.: </label>658.809  / ZEI