Services Marketing : Integrating Customer Focus Across the Firm - Valarie A. Zeithaml; Mary Jo Bitner (New Delhi Tata McGraw Hill Publishing Co. Limited, 2005)
Valarie A. Zeithaml & Mary Jo Bitner: Services Marketing : Integrating Customer Focus Across the Firm. (3rd Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2005. 0-07-053042-4--(658.809ZEI)
ENGLISH