M.G. Parameswaran <br/><br/>
FCB-ULKA Brand Building Advertising : Concepts and Cases 

 - New Delhi  Tata McGraw Hill Publishing Co. Limited  2004 
 - 212p 
<br/><br/>M.G. Parameswaran: FCB-ULKA Brand Building Advertising : Concepts and Cases.  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-047426-5--(659.1PAR)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-07-047426-5 
<br/><br/><label>Dewey Class. No.: </label>659.1  / PAR