TY  - BOOK
AU  - B.S. Bhatia
AU  -  G.S. Batra, 
TI  - Modern Marketing Management
SN  - 81-7100-958-1
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Deep and Deep Publications Pvt. Limited
N1  - B.S. Bhatia & G.S. Batra: Modern Marketing Management.  New Delhi.  Deep and Deep Publications Pvt. Limited, 2001. 81-7100-958-1 Rs. 680.00--(658.8BHA)
ER  -