Rajeev Batra <br/><br/>
Advertising Management 

 - 5th Ed 
 - New Delhi  Prentice Hall of India Pvt  Limited  1996 
 - 754p 
<br/><br/>Rajeev Batra; John G. Myers & David A. Aaker: Advertising Management.  (5th Ed)  New Delhi.  Prentice Hall of India Pvt  Limited, 1996. 81-203-1219-8 Rs. 250.00--(659.1BAT)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-203-1219-8 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT