TY  - BOOK
AU  - Rajeev Batra
AU  -  John G. Myers  David A. Aaker
TI  - Advertising Management
SN  - 81-203-1219-8
U1  - 659.1 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall of India Pvt  Limited
N1  - Rajeev Batra; John G. Myers & David A. Aaker: Advertising Management.  (5th Ed)  New Delhi.  Prentice Hall of India Pvt  Limited, 1996. 81-203-1219-8 Rs. 250.00--(659.1BAT)
ER  -