TY  - BOOK
AU  - Philip Kotler
AU  -  Gary Armstrong, 
TI  - Principles of Marketing
SN  - 81-7758-107-4
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt Limited
N1  - Philip Kotler & Gary Armstrong: Principles of Marketing.  (11th Ed)  New Delhi.  Dorling Kindersley (India) Pvt Limited, 2006. 81-7758-107-4--(658.8KOT)
ER  -