William D. Perreault <br/><br/>
Basic Marketing : A Global Managerial Approach 

 - 15th Ed 
 - New Delhi  Tata McGraw Hill Publishing Co. Limited  2006 
 - 844p 
<br/><br/>William D. Perreault & E.Jerome McCarthy: Basic Marketing : A Global Managerial Approach.  (15th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-062018-0--(658.8PER)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-07-062018-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER