TY  - BOOK
AU  - William D. Perreault
AU  -  E.Jerome McCarthy, 
TI  - Basic Marketing : A Global Managerial Approach
SN  - 0-07-062018-0
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - William D. Perreault & E.Jerome McCarthy: Basic Marketing : A Global Managerial Approach.  (15th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-062018-0--(658.8PER)
ER  -