TY  - BOOK
AU  - Michael J. Etzel
AU  -  Bruce J. Walker William J. Stanton  Ajay Pandit
TI  - Marketing : Concepts and Cases
SN  - 0-07-060090-2
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - Michael J. Etzel; Bruce J. Walker; William J. Stanton & Ajay Pandit: Marketing : Concepts and Cases.  (13th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-060090-2--(658.8ETZ)
ER  -