TY  - BOOK
AU  - Orville C. Walker, Jr.
AU  -  John W. Mullins Harper W. Boyd, Jr.  Jean-Claude Larreche
TI  - Marketing Strategy : A Decision-Focused Approach
SN  - 0-07-061143-2
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - Orville C. Walker, Jr.; John W. Mullins; Harper W. Boyd, Jr. & Jean-Claude Larreche: Marketing Strategy : A Decision-Focused Approach.  (5th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-061143-2--(658.8WAL)
ER  -