Consumer Behavior : Building Marketing Strategy - Del I. Hawkins; Roger J. Best Kenneth A. Coney Amit Mookerjee (New Delhi Tata McGraw Hill Publishing Co. Limited, 2007)
Del I. Hawkins; Roger J. Best; Kenneth A. Coney & Amit Mookerjee: Consumer Behavior : Building Marketing Strategy. (9th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2007. 0-07-060086-4--(658.8342HAW)
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