Advertising Basics : A Resource Guide for Beginners - J.V. Vilanilam; A.K. Varghese (New Delhi Response Books, 2004)
J.V. Vilanilam & A.K. Varghese: Advertising Basics : A Resource Guide for Beginners. New Delhi. Response Books, 2004. 81-7829-330-7 Rs. 320.00--(659.1VIL)
ENGLISH