TY  - BOOK
AU  - J.V. Vilanilam
AU  -  A.K. Varghese, 
TI  - Advertising Basics : A Resource Guide for Beginners
SN  - 81-7829-330-7
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
N1  - J.V. Vilanilam & A.K. Varghese: Advertising Basics : A Resource Guide for Beginners.  New Delhi.  Response Books, 2004. 81-7829-330-7 Rs. 320.00--(659.1VIL)
ER  -