TY  - BOOK
AU  - Henry Assael
TI  - Consumer Behavior and Marketing Action
SN  - 981-240-122-9
U1  - 658.8342 
PY  - 2006///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
N1  - Henry Assael: Consumer Behavior and Marketing Action.  (6th Ed)  Cincinnati, Ohio.  South-Western College Publishing, 2006. 981-240-122-9--(658.8342ASS)
ER  -