Marketing Research. Ed 7 - David J. Luck; Ronald S. Rubin (New Delhi Prentice Hall of India Private Limited, 2007)
David J. Luck & Ronald S. Rubin: Marketing Research. Ed 7. (7th Ed) New Delhi. Prentice Hall of India Private Limited, 2007. 81-203-0484-0 Rs. 325.00--(658.83LUC)
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