Services Marketing : Integrating Customer Focus Across the Firm - Valarie A. Zeithaml; Mary Jo Bitner Dwayne D. Gremler Ajay Pandit (New Delhi Tata MacGraw Hill Publishers Co Limited, 2008)
Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler & Ajay Pandit: Services Marketing : Integrating Customer Focus Across the Firm. (4 th) New Delhi. Tata MacGraw Hill Publishers Co Limited, 2008. 0-07-066007-6--(658.809ZEI)
ENGLISH