TY  - BOOK
AU  - David L. London
AU  -  Albert J. Della Bitta, 
TI  - Consumer Behavior
SN  - 0-07-047381-1
U1  - 658.8342 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - David L. London & Albert J. Della Bitta: Consumer Behavior.  (4th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2007. 0-07-047381-1--(658.8342LON)
ER  -