U.C. Mathur <br/><br/>
Advertising Management : Text and Cases 

 - New Delhi  New Age International ( P ) Limited Publishers  2006 
 - 334p 
<br/><br/>U.C. Mathur: Advertising Management : Text and Cases.  New Delhi.  New Age International ( P ) Limited Publishers, 2006. 81-224-1594-6 Rs. 155.00--(659.1MAT)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-224-1594-6 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAT