TY  - BOOK
AU  - U.C. Mathur
TI  - Advertising Management : Text and Cases
SN  - 81-224-1594-6
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - New Age International ( P ) Limited Publishers
N1  - U.C. Mathur: Advertising Management : Text and Cases.  New Delhi.  New Age International ( P ) Limited Publishers, 2006. 81-224-1594-6 Rs. 155.00--(659.1MAT)
ER  -