J. Paul Peter <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 7th Ed 
 - New Delhi  Tata McGraw Hill Publishing Co. Limited  2006 
 - 579p 
<br/><br/>J. Paul Peter & Jerry C. Olson: Consumer Behavior and Marketing Strategy.  (7th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-060158-5--(658.8342PET)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-07-060158-5 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET