Consumer Behavior and Marketing Strategy - J. Paul Peter; Jerry C. Olson (New Delhi Tata McGraw Hill Publishing Co. Limited, 2006)
J. Paul Peter & Jerry C. Olson: Consumer Behavior and Marketing Strategy. (7th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-060158-5--(658.8342PET)
ENGLISH