TY  - BOOK
AU  - J. Paul Peter
AU  -  Jerry C. Olson, 
TI  - Consumer Behavior and Marketing Strategy
SN  - 0-07-060158-5
U1  - 658.8342 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - J. Paul Peter & Jerry C. Olson: Consumer Behavior and Marketing Strategy.  (7th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-060158-5--(658.8342PET)
ER  -