TY  - BOOK
AU  - Arun Kumar
AU  -  Rachana Sharma, 
TI  - Marketing Management
SN  - 81-7156-727-4
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Atlantic Publishers and Distributors
N1  - Arun Kumar & Rachana Sharma: Marketing Management.  New Delhi.  Atlantic Publishers and Distributors, 1998. 81-7156-727-4 Rs. 695.00--(658.8ARU)
ER  -