Rajagopal 
Merketing : Strategy, Implementation and Control 
 - Jaipur  Rawat Publications  2004 
 - 476p 
Rajagopal: Merketing : Strategy, Implementation and Control.  Jaipur.  Rawat Publications, 2004. 81-7033-809-3 Rs. 850.00--(658.8RAJ)   
ENGLISH 
81-7033-809-3 
658.8  / RAJ