Marketing Research : an Applied Orientation. Ed 5
- 5th Ed
- New Delhi Dorling Kindersley (India) Pvt Limited 2009
- 859p
Naresh K. Malhotra & Satyabhusan Dash: Marketing Research : an Applied Orientation. Ed 5. (5th Ed) New Delhi. Dorling Kindersley (India) Pvt Limited, 2009. 81-317-2317-3--(658.83MAL)