Marketing Research : an Applied Orientation. Ed 5 - Naresh K. Malhotra; Satyabhusan Dash (New Delhi Dorling Kindersley (India) Pvt Limited, 2009)
Naresh K. Malhotra & Satyabhusan Dash: Marketing Research : an Applied Orientation. Ed 5. (5th Ed) New Delhi. Dorling Kindersley (India) Pvt Limited, 2009. 81-317-2317-3--(658.83MAL)
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