TY  - BOOK
AU  - Naresh K. Malhotra
AU  -  Satyabhusan Dash, 
TI  - Marketing Research : an Applied Orientation. Ed 5
SN  - 81-317-2317-3
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt Limited
N1  - Naresh K. Malhotra & Satyabhusan Dash: Marketing Research : an Applied Orientation. Ed 5.  (5th Ed)  New Delhi.  Dorling Kindersley (India) Pvt Limited, 2009. 81-317-2317-3--(658.83MAL)
ER  -