TY  - BOOK
AU  - David L. Loudon
AU  -  Albert J. Della Bitta, 
TI  - Consumer Behavior : Concepts and Applications. Ed 4
SN  - 0-07-047381-1
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
N1  - David L. Loudon & Albert J. Della Bitta: Consumer Behavior : Concepts and Applications. Ed 4.  (4th Ed)  New Delhi.  Tata McGraw Hill Education Private Limited, 2009. 0-07-047381-1--(658.8342LOU)
ER  -