TY  - BOOK
AU  - M. Govindarajan
TI  - Marketing Management : Concepts, Cases, Challenges and Trends. Ed 2
SN  - 81-203-3259-1
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Private Limited
N1  - M. Govindarajan: Marketing Management : Concepts, Cases, Challenges and Trends. Ed 2.  (2nd Ed)  New Delhi.  PHI Learning Private Limited, 2009. 81-203-3259-1 Rs. 250.00--(658.8GOV)
ER  -