Warren J. Keegan 
Global Marketing Management. Ed 7 
 - 7th Ed 
 - New Delhi  Dorling Kindersley (India) Pvt Limited  2009 
 - 643p 
Warren J. Keegan: Global Marketing Management. Ed 7.  (7th Ed)  New Delhi.  Dorling Kindersley (India) Pvt Limited, 2009. 81-7758-008-2--(658.8KEE)   
ENGLISH 
81-7758-008-2 
658.8  / KEE