M. Govindarajan <br/><br/>
Marketing Management : Concepts, Cases, Challenges and Trends 

 - 2nd Ed 
 - New Delhi  Prentice Hall of India Private Limited  2007 
 - 311p 
<br/><br/>M. Govindarajan: Marketing Management : Concepts, Cases, Challenges and Trends.  (2nd Ed)  New Delhi.  Prentice Hall of India Private Limited, 2007. 81-203-3259-1 Rs. 250.00--(658.8GOV)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-203-3259-1 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV