TY  - BOOK
AU  - M. Govindarajan
TI  - Marketing Management : Concepts, Cases, Challenges and Trends
SN  - 81-203-3259-1
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
N1  - M. Govindarajan: Marketing Management : Concepts, Cases, Challenges and Trends.  (2nd Ed)  New Delhi.  Prentice Hall of India Private Limited, 2007. 81-203-3259-1 Rs. 250.00--(658.8GOV)
ER  -