TY  - BOOK
AU  - Michael R. Czinkota
AU  -  Masaaki Kotabe, 
TI  - Marketing Management
SN  - 81-315-0117-7
U1  - 658.8 
PY  - 1998///
CY  - Canada
PB  - South-Western College Publishing
N1  - Michael R. Czinkota & Masaaki Kotabe: Marketing Management.  Canada.  South-Western College Publishing, 1998. 81-315-0117-7--(658.8CZI)
ER  -