Philip Kotler <br/><br/>
Marketing Management 

 - 13th Ed 
 - New Delhi  Prentice Hall of India Private Limited  2009 
 - 700p 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-203-3570-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT