Bernd H. Schmitt <br/><br/>
Handbook on Brand and Experience Management 

 - Cheltenham  Edward Elgar Publishing Limited  2008 
 - 315p 
<br/><br/>Bernd H. Schmitt & David L. Rogers: Handbook on Brand and Experience Management.  Cheltenham.  Edward Elgar Publishing Limited, 2008. 1-84720-007-5--(658SCH)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>1-84720-007-5 
<br/><br/><label>Dewey Class. No.: </label>658  / SCH