TY  - BOOK
AU  - Bernd H. Schmitt
AU  -  David L. Rogers, 
TI  - Handbook on Brand and Experience Management
SN  - 1-84720-007-5
U1  - 658 
PY  - 2008///
CY  - Cheltenham
PB  - Edward Elgar Publishing Limited
N1  - Bernd H. Schmitt & David L. Rogers: Handbook on Brand and Experience Management.  Cheltenham.  Edward Elgar Publishing Limited, 2008. 1-84720-007-5--(658SCH)
ER  -