TY - BOOK AU - Vithala R. Rao TI - Handbook of Pricing Research in Marketing SN - 1-84980-441-7 U1 - 658.816072 PY - 2009/// CY - Cheltenham PB - Edward Elgar Publishing Limited N1 - Vithala R. Rao: Handbook of Pricing Research in Marketing. Cheltenham. Edward Elgar Publishing Limited, 2009. 1-84980-441-7--(658.816072RAO) ER -