TY  - BOOK
AU  - Sumit Sethi
AU  -  Alok Satsangi, 
TI  - Encyclopaedia of Brand Management. Vol 1 
SN  - 81-261-3834-0
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Anmol Publications Pvt Limited
N1  - Sumit Sethi & Alok Satsangi: Encyclopaedia of Brand Management. Vol 1.  New Delhi.  Anmol Publications Pvt Limited, 2009. 81-261-3834-0 Rs. 5000.00--(658.827SET)
ER  -