Encylopaedia of Brand Management. Vol 2 - Sumit Sethi; Alok Satsangi (New Delhi Anmol Publications Pvt Limited, 2009)
Sumit Sethi & Alok Satsangi: Encylopaedia of Brand Management. Vol 2. New Delhi. Anmol Publications Pvt Limited, 2009. 81-261-3834-0 Rs. 5000.00--(658.827SET)
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