Consumer Behavior : Building Marketing Strategy. Ed 11
- 11th Ed
- New Delhi Tata McGraw Hill Education Private Limited 2011
- 866p
Del I. Hawkins; David L. Motersbaugh & Amit Mookerjee: Consumer Behavior : Building Marketing Strategy. Ed 11. (11th Ed) New Delhi. Tata McGraw Hill Education Private Limited, 2011. 0-07-068216-X--(658.8342HAW)