TY  - BOOK
AU  - Del I. Hawkins
AU  -  David L. Motersbaugh  Amit Mookerjee
TI  - Consumer Behavior : Building Marketing Strategy. Ed 11
SN  - 0-07-068216-X
U1  - 658.8342 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
N1  - Del I. Hawkins; David L. Motersbaugh & Amit Mookerjee: Consumer Behavior : Building Marketing Strategy. Ed 11.  (11th Ed)  New Delhi.  Tata McGraw Hill Education Private Limited, 2011. 0-07-068216-X--(658.8342HAW)
ER  -