TY - BOOK AU - Naresh K. Malhotra AU - Saytabhusan Dash, TI - Marketing Research : An Applied Orientation. Ed 6 SN - 81-317-3181-9 U1 - 658.83 PY - 2011/// CY - New Jersey PB - Pearson Education , Inc N1 - Naresh K. Malhotra & Saytabhusan Dash: Marketing Research : An Applied Orientation. Ed 6. (6th Ed) New Jersey. Pearson Education , Inc, 2011. 81-317-3181-9--(658.83MAL) ER -