Integrated Advertising, Promotion, and Marketing Communications. Ed 3 - Kenneth E. Clow; Donald Baack (New Jersey Pearson Education , Inc, 2011)
Kenneth E. Clow & Donald Baack: Integrated Advertising, Promotion, and Marketing Communications. Ed 3. (3rd Ed) New Jersey. Pearson Education , Inc, 2011. 81-317-0996-2--(659.1CLO)
ENGLISH