TY  - BOOK
AU  - Kenneth E. Clow
AU  -  Donald Baack, 
TI  - Integrated Advertising, Promotion, and Marketing Communications. Ed 3
SN  - 81-317-0996-2
U1  - 659.1 
PY  - 2011///
CY  - New Jersey
PB  - Pearson Education , Inc
N1  - Kenneth E. Clow & Donald Baack: Integrated Advertising, Promotion, and Marketing Communications. Ed 3.  (3rd Ed)  New Jersey.  Pearson Education , Inc, 2011. 81-317-0996-2--(659.1CLO)
ER  -