Appannaiah H.R. <br/><br/>
Marketing Management : as Per New Syllabus for Fourth Semester, BBM, Bangalore University 

 - New Delhi  Himalaya Publishing House  2014 
 - 304p 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>93-5142-386-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / APP