Rana Jyoti <br/><br/>
Principles of Marketing : for BBA Students 

 - New Delhi  R.Chand and Co.  2013 
 - 281p 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-8045-072-4 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAN